Daaaaaang! The last 3 months have been straight B-A-N-A-N-A-S. I kept meaning to blog and then avalanche after avalanche (of awesomeness) kept piling on!
We loved our pop-up at the food hall (The Myriad), but we needed a little more space than the 10x10 popup allowed. So I'd been keeping my eyes peeled for a more official storefront to call DOUGHP's home in San Francisco. I'd submitted vendor applications to be in places like the Ferry Building and Pier 39 - knowing we want heavy foot traffic and, ideally, lots of fresh faces! New people to come in and try this treat they've probably never seen scooped up and served like ice cream! Tourist locations are prime for this!
Come November and I get a call from a women in Pier 39 leasing - saying they have a food spot that has become available for sale! Say what?! After nearly pooping myself with excitement, I went in to see the space and thought it would be perfect! A cute balcony, plenty of space, great seating and tons of charging ports & free wifi. It also came with an Illy Coffee license so we'd have a full espresso/coffee service! Then came the price tag - gulp. We've been doing well, but didn't have that kind of cash-on-hand. Coincidentally, a week before hearing from Pier 39, I was contacted by an investor interested in the company. Yet again - things fell into place right when I most needed them!
So boom! Within two weeks I'd pulled together the funding & purchased the storefront! It was surreal to say the least - I grew up with countless trips from Sacramento to SF as a child and Pier 39 was a stop every. single. time. The idea that now I'd actually own a store on the same pier and be a part of so many families memories...UNBELIEVABLY COOL.
So those two weeks fly by and now I've got actual keys to an actual storefront on Pier 39. Now what?! Onto restaurant design! I worked with Hannah Collins Design to help mockup what the store should look like - mainly just aesthetic work as I'd taken over a cupcake/coffee shop so already had a great layout! From there I spent the next 20 days literally living at the shop...
My amazing friends came in clutch and got their hands dirty with me in the store! Bre and John came out for the VERY exciting task of stripping wallpaper from ~30' walls. Those clothes will never be the same as wallpaper stripper enjoys stripping anything it touches. We got a muralist (shoutout to GriffinOne!) to come in and do an insanely amazing mural full of San Francisco landmarks. 20 days after getting the keys, we had an epic - and most definitely doughp - storefront on the pier ready for business!
It's been an awesome journey so far - feels so good to look back at what we accomplished and I've got high hopes for the future! We're nearing that one year anniversary (4/20) and will most def be throwing a little bash for that! But before then, come in for one hell of a party at our Grand Opening shin dig...
See the new spot for yourself! We're currently in our soft opening and have a grand opening coming up on February 17th 6-10pm. Hope to see you there!
GRAND OPENING // PIER 39 // FEB 17 2018
Get the scoop from the owner, Kelsey.
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Corporate to Doughp