This Sunday was not your average Sunday. Sun was shining (already off to a weird start - where's the fog?), the wind was out with a vengeance, and upwards of 2000 people stormed the pathways of Spark Social SF to devour ridiculous amounts of mac-and-cheese-inspired food specials. This Sunday was The Great Mac & Cheese Melt-off.
It was our first Sunday shift at Spark Social and the event manager dropped by on Thursday to make sure I understood just how big this Sunday would be with the festival. She let me know A) It was ok that I wasn’t putting cheese in my cookie dough (yeah, just not happening) and B) that I was the only dessert vendor for the 2000 attendees. Her exact words: "Bring A LOOOOOOT. Like, a lot." After a quick assessment of how much cookie dough I had left and had planned to use up on Sunday - I realized it wouldn't be enough. Time to hit the kitchen. I called in the reinforcements (aka my mom) and we took to the kitchen on Saturday.
4 hours in the kitchen and a quick omg-was-that-20-or-24-pounds-of-butter-in-there-I-cant-remember-oh-god slip up, we had 200 pounds of magical, perfect, fluffy cookie dough packed up and ready to rock everyone's world at the festival.
[Crazy enough, after the kitchen that day we also had our first DOUGHP wedding tasting! Too fun. I made a special flavor by request of the bridge and groom. They loved them and I can't wait to serve up some DOUGHP at their reception in August!]
So, the next morning it's GO-TIME. I woke up at 5am (not unlike a child super stoked for Christmas) and got ready for the day! Doughp is being run on a volunteer army right now so two of my wonderful friends volunteered (unknowingly) for the world’s busiest event! We get set up and the line is building outside the gates - YES, a line! At 10am! For mac & cheese! Once the flood gates opened, it’s all a blur.
We sold 150 pounds (almost 600 scoops!) of cookie dough on Sunday. That’s A LOOOOT of cookie dough - but even more awesome - it was A LOOOOOT of super happy customers. The line was ridiculous but these people knew what they wanted and they were willing to wait! I loved every minute of it!
Best part: A few hours into it, the event manager comes over with a smile on her face and says, “I just wanted to let you guys know, you’re actually winning the vote right now for ‘Best Mac & Cheese Special’” We didn’t take home the prize in the end but, damn, that would’ve been funny.
Thanks for the support and hope to see you at Spark Social tonight/tomorrow 5-9pm for your weekly Doughp fix! Or check our store out online.
PS: Shout out to John and Mary for working the event with me! If it weren't for Mary's prior experience working in an ice cream shop - not sure we would've made it out alive! Love you guys!
Get the scoop from the owner, Kelsey.
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