This Sunday was not your average Sunday. Sun was shining (already off to a weird start - where's the fog?), the wind was out with a vengeance, and upwards of 2000 people stormed the pathways of Spark Social SF to devour ridiculous amounts of mac-and-cheese-inspired food specials. This Sunday was The Great Mac & Cheese Melt-off.
It was our first Sunday shift at Spark Social and the event manager dropped by on Thursday to make sure I understood just how big this Sunday would be with the festival. She let me know A) It was ok that I wasn’t putting cheese in my cookie dough (yeah, just not happening) and B) that I was the only dessert vendor for the 2000 attendees. Her exact words: "Bring A LOOOOOOT. Like, a lot." After a quick assessment of how much cookie dough I had left and had planned to use up on Sunday - I realized it wouldn't be enough. Time to hit the kitchen. I called in the reinforcements (aka my mom) and we took to the kitchen on Saturday.
4 hours in the kitchen and a quick omg-was-that-20-or-24-pounds-of-butter-in-there-I-cant-remember-oh-god slip up, we had 200 pounds of magical, perfect, fluffy cookie dough packed up and ready to rock everyone's world at the festival.
[Crazy enough, after the kitchen that day we also had our first DOUGHP wedding tasting! Too fun. I made a special flavor by request of the bridge and groom. They loved them and I can't wait to serve up some DOUGHP at their reception in August!]
So, the next morning it's GO-TIME. I woke up at 5am (not unlike a child super stoked for Christmas) and got ready for the day! Doughp is being run on a volunteer army right now so two of my wonderful friends volunteered (unknowingly) for the world’s busiest event! We get set up and the line is building outside the gates - YES, a line! At 10am! For mac & cheese! Once the flood gates opened, it’s all a blur.
We sold 150 pounds (almost 600 scoops!) of cookie dough on Sunday. That’s A LOOOOT of cookie dough - but even more awesome - it was A LOOOOOT of super happy customers. The line was ridiculous but these people knew what they wanted and they were willing to wait! I loved every minute of it!
Best part: A few hours into it, the event manager comes over with a smile on her face and says, “I just wanted to let you guys know, you’re actually winning the vote right now for ‘Best Mac & Cheese Special’” We didn’t take home the prize in the end but, damn, that would’ve been funny.
Thanks for the support and hope to see you at Spark Social tonight/tomorrow 5-9pm for your weekly Doughp fix! Or check our store out online.
PS: Shout out to John and Mary for working the event with me! If it weren't for Mary's prior experience working in an ice cream shop - not sure we would've made it out alive! Love you guys!
Get the scoop from the owner, Kelsey.
Kindness is DOUGHP
Off The Grid Creator
DOUGHP turns 1!
All The Feels <3
In the Fast Lane
Sky is Falling
Mac & Cheese Dough
Is this Real Life?
Corporate to Doughp